They, as a matter of fact, boost the color popularity that is already increasing.Īfter the 2021 color of the year announcement, we thought that maybe putting over 2 decades of colors to use would be a fun project to do. In this way, Pantone experts don’t just choose any artificially trendy color. However, Pantone Color Institute observes the colors in real life for some time beforehand to determine which colors are becoming more naturally in demand. We know that Pantone color of the year influences the creative industry trends and a lot of businesses actually wait until the color release before launching their new products in order to be up-to-date. If the second part is quite self-explanatory and based on the general state of the world, the first one might be quite confusing. How do Pantone experts pick the color of the year? Actually, there is a two-sided approach: observing the rising industry trends and choosing “what is needed in our world today”. Now, it’s a true trendsetting event that involves not only a humble color of the year announcement but also a large number of press releases and cross-industry collaborations. Every year, starting from 2000, Pantone has been choosing a color of the year to predict a general representation of the upcoming year.
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